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October 7, 2013
By: TOM BRANNA
Editor
They were half a world a way from Cincinnati, but Procter & Gamble executives learned something a few years ago watching a man shave while sitting barefoot on the floor in a tiny hut in India. He had no electricity, no running water and no mirror. The 20 U.S.-based executives observed the man in 2008 during one of 300 visits they made to homes in rural India. The goal? To gain insights they could use to develop a new razor for India. The visit kicked off the 18 months it took to develop G...
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